Celebrity boy band Go Go Club will launch the KIA X Games Asia official theme song, ESPN New Generation, at the Wanda Plaza roadshow on 27 April 2008. The song is inspired by the spirit of the KIA X Games.

The Go Go Club skyrocketed into the pop-idol stratosphere as the most popular contestants on Dragon TV’s “My Hero” reality show. Reflecting the character and ideals of KIA X Games Asia, Zhong Kai (28), Deeve Wu (26), Chen Zeyu (24) and Mao Fangyuan (20) were chosen as official ambassadors for this year’s event as the ‘Face of X.’ The band collaborated with Canadian hip hop group DST to produce the theme song.

Said Mao: “We are honoured to be part of such a fantastic and exciting event. Producing the song was an extremely exciting experience and the event reflects the young and energetic style of our group. We were inspired by the event’s theme, ‘Xpress Without Limits’, which is our way of expressing ourselves when we perform on stage.”

“As a young artist I know it’s important to push your limits, and the KIA X Games Asia is the ultimate platform for youth to challenge themselves and express their individuality. I’m looking forward to the adrenaline rush of performing live at the Games.”

Zhong Kai added he identified with the athletes participating in the event, and said, “The athletes are extremely talented, but they also work hard to perfect what they are passionate about. They spend a lot of time getting one trick done right, just as we work hard to perfect our songs. And like the athletes, we love to entertain and perform in front of a crowd to create an adrenaline rush for audiences!”

Chen was confident that the event will be popular among Chinese youths, and that many will be able to identify with the values of the KIA X Games Asia. While Deeve urged action sports fans to make a date with the event, saying proudly, “I’m excited to part of the KIA X Games Asia, and so should you!”